The Everglades Foundation is seeking a logo for a new grassroots campaign and, instead of hiring a designer, it’s holding a contest.
The Foundation will award $15,000 to the person who draws the winning logo for its new “Everglades Nation” campaign. The logo should “communicate enthusiasm for environmental preservation and for restoring Florida's fragile Everglades ecosystem…” The design must appeal to a wide cross-section of Everglades supporters and use the words, and only the words, “Everglades Nation.”
Richard Gibbs, Senior Director of Communications at the Foundation, says one of the campaign’s goals is to inject “youthful energy and enthusiasm into Everglades restoration, education and outreach activities.”
The runner-up will receive a MacBook or Ipad. The winning design will be announced on Earth Day, April 22, 2011.
Full rules and logo specifications are on their website: http://evergladeslogocontest.org/
-- Jon Ullman, South Florida/Everglades Senior Organizer, Sierra Club
-- Jon Ullman, South Florida/Everglades Senior Organizer, Sierra Club
1 comment:
Professional graphic design organizations oppose such contests because they are damaging to the industry. This contest is especially exploitative because it requires all competing designers to GIVE the rights to their work for NO compensation, which means that after they pick one designer to pay, they can ask him/her to incorporate elements of another designer’s work, without paying that other designer at all. Please see my letter to the Everglades Foundation, explaining what is wrong with their contest, and asking them to reconsider their logo procurement process: http://www.box.net/shared/zl3vseeqoy
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